Thinking Beyond The Traditional Press Release

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January 11th, 2010 by Susie

Your online press releases can and should do much more for your business than traditional press releases. The features of an online press release go so much further than simple text and paper. Online press releases can include links, audio and video files, images and even interactive features. With so many bells and whistles, it seems a shame just to send them to press-related sites.

The extra elements of your online press release can and should be used to make it go further. Adding SEO elements can give your press release a better chance of being picked up by the search engines, and you can talk to us at Click Consult about online press releases. There are other ways that you can increase the visibility of your press release when you put it online.

Opening up your online press releases to as many mediums as possible doesn't just add interest for internet users; it can also fascinate search engines. Take video content, for example. If you have created a demonstration video to accompany your press release campaign, consider posting it on YouTube. There are many other video hosting sites that will allow you to upload freely. When you are posting your release to a newswire, always check to see that they allow embedded multimedia from an external source. Now, when your press release goes live, you have at least three separate sources promoting your news, all of which can be indexed by the search engines and featured in the top ten spots.

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