The ‘New’ Press Release
December 8th, 2009 by Susie
A lot of press releases don't work because their creators stick to the old format. The old method of distributing news via a 'title, body, contact details' type of text document just doesn't work on the net. People aren't going to be ensnared by such dry content when they have access to exciting forms just about everywhere else.
The problems most companies have had when approaching online press releases is in thinking outside of the box. A press release can seem by its very nature to be restricted to the straightforward article form. In truth, a press release can feature just about anything you like.
Your online press release should be restricted only by your audience, your own budget and your time limitations. Beef it up with video content. Distribute your keywords and links further by featuring hypertext. Help others to distribute the press release for you by including social media and bookmarking buttons. There are lots of things that can be done to make your online press release exciting and innovative.
When designing your press release, consider what your target audience will be interested in. If you're going for a younger audience, video may appeal. A business audience may want something quick and easy. Be sure to take download times into consideration.
Don't let perceptions of what a press release should be limit what you can achieve with your online press release. If you would like expert online press release advice, talk to us at Click Consult. There are plenty of extra dimensions to explore on the net, just waiting for your business to seize the opportunity.
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[...] important thing to remember here is ‘optimised’. Press releases have always been used to push terms and ideas associated with a campaign. The difference between old-fashioned press releases and online press [...]