Test When Uncertain About PR Reaction

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April 29th, 2010 by Susie

Most companies don’t take the time to thoroughly test their marketing strategies. Often, a company simply doesn’t have the resources to put a piece of marketing to the test. Sometimes, however, a little testing can be performed at next to no cost, and can save you a lot of hassle down the line.

An online press release is one of those areas of online marketing that companies rarely have the time to test. Often, the press release stage is at the end of a marketing campaign, and is often hurried through. You can talk to us at Click Consult about testing. You can test your online press releases, however, and the process is easy. All it takes is a little help from a friend.

If you can, track down a friend or acquaintance that is unassociated with your business, and ask them to go over your press release. Encourage them to ask the hard questions, including ‘Why should I care about this news?’ If those questions ultimately go unanswered in the press release, you’ll know you have some work to do.

It can help to read over your business’ online press releases with an objective eye, but this is usually very hard to do. If this is the only way you can test, then it’s still worth a try. Try to look at your press release as an outsider would, asking the harsh questions. It’s far better for you to ask at a stage where you can fix problems, than to receive comments after the content has been released.

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