Small Things Can Undo Hard PR Work

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May 7th, 2010 by John

When it comes to search marketing press releases, there are small things and big things that you need to concentrate on. Naturally, the big things tend to take up most of your attention. The small things still need to be taken care of, however. Failing to take care of small things can harm your online press release just as badly as overlooking bigger issues.

Take the humble comma, for example. It’s much abused. If you’ve taken some trouble over your online press release, it’s likely that much of this abuse has been avoided. Your readers won’t be likely to be confronted by the usual ‘The company, said today’ kind of mistakes. But did you know that there are other comma issues that can annoy your readers just as much?

Here’s another example:

The product, ‘Wonderglow’, has been described as ‘Nothing short of astounding.’ ‘Wonderglow,’ which promises super powers, is on sale now.

The issue here is formatting. The sentence above is slightly irritating because the formatting choices are inconsistent. When you read a book, you won’t notice any of the style choices made. This is because they are invisible, just as they should be. The only time formatting is usually noticeable is when the decisions made are all over the place, distracting the reader.

A writing professional will usually choose one style and stick with it, but you should still be aware of the need for consistency. Talk to us at Click Consult about this and other issues you may face with online press releases.

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