Quotable Quotes For PRs

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May 12th, 2010 by Susie

Unlike the well-known phrase, your press release facts are not best when straight from the horse’s mouth. Featuring ideas that are unsupported by objective fact is a swift way to kill interest in your online press release. The general public has long since learnt that marketers will say anything to sell a product. The trick, therefore, is to get someone else to say it for you.

1. Stick to the facts

In the main body of your online press release, it’s important to stick to the facts as much as you can. This means the plain facts of your story, ungarnished by pretty adjectives. Listing the basic things you want to say is a good starting point, as you can always work up your content from there. You can talk to our experts at Click Consult about press release composition.

2. Ring in some praiseworthy quotes

Not many readers realise that a quote can come from anywhere. Even print journalists sometimes cite friends when in dire need of a quote. If you’ve got a customer comments section on your website, you may not need to stoop to this level.

Anyone is fair game for a quote for your internet marketing press release, as long as they agree to having their words used. You may find that some of the most valuable resources for your release are people within your own company.

Self-praise has never been an effective method of selling a message. Find a way to give your online press release an objective tone through quoting others.

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