Press Releases Should Entice

Posted in Online Press Release (PR) by Susie Hood on 30th of August, 2010

A lot of companies treat their press releases as yet another way to distribute their marketing message. The tone of the piece, the graphics and even the design all look much the same as any other piece of marketing material. This ignores the form of the online press release and completely misses out on the possibilities offered by online press releases. Part of the advantage you should gain from using an online press release as part of your marketing plan is that you generate news. People tend to read press releases in much the same way as they read online articles. A well-written online press release will generate buzz about your business, event or product. A ham-handedly written press release will, on the other hand, be completely passed by. Your company’s press releases need to be written much like a news story, and you can discuss this with our internet marketing experts at Click Consult. Although many people aren’t aware of it, news stories and marketing content aren’t really that much different. Both always have something to sell. Both try to entice the reader to perform an action or accept a message. News stories achieve this by creating excitement about the object of the news, and a press release should do this as well. When it comes to press releases, the marketing message has to be sold though the news medium. Find the interesting angle to your story, and entice the reader in. Only by creating buzz will your press release achieve its goals.