Press Releases Go Further Online

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February 12th, 2010 by John

There was a certain protocol for press releases in the old days. A business would have an event or crisis, a PR company would be hired, and a press release would be carefully worded. Once composed, it would be formatted to the standard press release format, printed out and faxed to everyone on the PR company’s news list. The news agencies would find a stack of press releases in the fax machine, flick through, pick two or three, and produce articles from them. It was much like a production line.

Today, you have a few options for your web marketing press release. You can still fax, and many companies do, but you can also email, tweet, publish it yourself, put it on Facebook… the list goes on. Most of your more exciting options will be online ones.

Online press releases can go a lot further than their traditional relatives. This is good news for business. A lot of companies invest significantly in their press releases every year, and that money needs a good return. Your online press release should be used in at least ten different ways, including the traditional use as an approach to the media. This gives it maximum exposure.

Putting your press release online can also generate better returns. Traditional press releases, which often required the services of a PR company, had a low investment-to-return ratio. Online press releases, which can be handled by your online internet marketing campaign partner like us here at Click Consult, can be a lot cheaper to produce and reach thousands more people.

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