Press releases and search engine optimisation
September 23rd, 2009 by Susie
You have no doubt heard of the wonders a press release can do for your online image. Yes, it keeps you in the eyes of your audience and constantly reminds them that you are there. Yes, it generates good publicity for your business. But did you know that your online press release is a vital piece in your search engine optimisation puzzle? If you aren’t using press releases yet you had better think about starting, and soon, before your competition gets ahead of you!
Optimizing through news
Press releases are newsworthy advertisements for your business but they double up as important SEO strategies too. How do they bring optimisation to you? The first way in which a press release helps your optimisation is that web crawlers regularly trawl press release sites. This means that your press release will be snatched up by a crawler relatively quickly and it will be ranked faster than articles on your own website.
The second way of upping your optimisation through press releases is through quality links back to your website. Many media distribution centres and PR websites have a quality reputation to uphold. This good reputation gets passed on to your own website through back links from your copy to your website. This boosts your trustworthiness and your popularity in the eyes of the search engines.
Press release websites are a huge web traffic attraction and attract people from all over the internet. The more people that read your press release, like it and follow the link back to your business website, the more traffic you will have. That in turn boosts your optimisation as it increases your popularity ranking with the engines. The more popular your website, the better it will rank in the SERPs.
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[...] A good press release for social media will be devoid of marketing terms and full of information. They will have a target in mind, and offer some interesting bits of news with no strings attached. Writing in this way will establish trust and encourage viewers to pass the press release on, generating some SEO-juice along the way. [...]