Press release errors to avoid

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September 10th, 2009 by Susie

Utilising the power of a press release can be a huge advantage to your company or business. A press release is one of the easiest ways to generate publicity and credibility for you.

The problem is that as the press release market becomes more and more competitive and as more companies enter the fray, you need to step up your game to keep ahead. There are four press release killers that you need to avoid at all costs.

Saving face

Putting out a bad press release is just as bad as publishing damaging information about your own company. One bad press release is all it takes to alienate hundreds of readers from ever paying attention to what you have to say again. The first mistake that many people make is to turn their online press releases into a blatant advertisement. Your audience does not want to read an advertisement, they want something informative, interesting and worth their time.

You need to give them reason to invest their time into reading your press release. The other mistake is going to the opposite side of the scale and not advertising at all in your copy. You need to strike the perfect balance between being informative and advertising.

The third mistake is to be infrequent with your press releases. You need to keep feeding your audiences regularly in order to keep them interested. Once every six months just won’t cut it in cyberspace. Keep quiet for too long and you will disappear into oblivion.

The last mistake you really need to avoid is bad timing. Keep your press releases relevant to the current goings on in the news world so that people will want to read it.

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