You wouldn’t think a company would ever help its competitors…, particularly when it comes to marketing. There are certain situations in which cooperation is advantageous and marketing is not really one of them. Competitors help each other every day

Press release advice is usually about how to grab the media’s attention. It’s important to know how you’re likely to lose that attention as well. Here are five of the things online journalists have said they find most annoying about…

Composing an online press release… is a difficult thing when you’re first starting out. There’s a lot of advice out there, but there’s also a lot of conflicting information. One thing that seems to come through most clearly is the

Finding the right angle for your online press release… is an incredibly difficult thing. Business owners have a focus on their business, and quite rightly so. When it comes to online press releases, though, you need to find the right

The secret to a really successful press release isn’t just knowing the right people to send it to or putting the right words in the right places. The true secret to success when it comes to any type of press…

If there’s one fault that every human being walking the planet is prone to, it’s being in their own little world. It’s so easy to get wrapped up in your world, forgetting that others see things differently. This is a…

It really can’t be stated enough. The most important part of your online press release is your headline. Without a good headline, your press release is never going to see the light of day, meaning that all of your hard…

In a recent online forum between journalists and marketing organisations, one of the things that was brought up again and again was the subject of annoyance. Businesses put their reputation at risk… with the media and with regular internet users

Very few companies can waste resources. When it comes to online press releases, one is generally thought to be enough. The idea gets drawn up, the piece is written, and the press release is distributed to the list. For best…

One of the challenges of an online press release… is to direct it to the right readers. This means not only writing it in the right tone and with the right angles, but posting it to the right areas of

Most site owners are aware of SEO, and aware of how online press releases… can be used to help their site’s search engine optimisation plan along. What a lot of site owners don’t think about is how their online press

If you’re running a small business, you probably struggle for the resources to compete with the big guys. Operating a small business in the real world is hard enough, but when you’re running your business online, it can be easy…