Optimise Your PR Summary For SEO Benefits

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January 6th, 2010 by Susie

An online press release is designed to spread the word about your company, true. One of the other great things your online press release can do for you is support the popularity of your website. The way in which it can do this is by incorporating search engine optimisation techniques within the press release content.

A good copywriter will be able to include SEO techniques within the main body of your press release, and you can talk to us at Click Consult about using SEO in your online press releases. There are, however, other areas in your press release to think about when it comes to SEO.

When you distribute your online press release, a lot of distributors will be looking for a summary as well. This will need to be a couple of brief paragraphs describing the release. Use this opportunity to further optimise your press release by placing your keywords in the summary. Make sure to include keywords that are different to those in the title, to distribute as many keywords as possible in such a small space.

It's easy to forget with the press release format that your online press release is a computer file. Not only does its text content get read by humans, its codes are read and interpreted by search engines. Make the most of your press release by placing your summary in the meta code when posting it directly on a site. This will count further in the SEO of your press release.

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