Online Press Releases: Think Differently

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January 22nd, 2010 by Susie

Consider two pieces published on a business website. One is titled: ‘Company announces business research leap’. One is titled: ‘Step by step funding guide’. Which of these is an online press release?

The answer is, both of them could be. Your online press release only has the restrictions you place on it. In fact, you will find that when you think outside the box, your press releases have a much better chance of success.

Consider the first example. Although it is the most obvious candidate for a press release, it has only a little chance of success when posted to a general press release site, or even emailed to the press. It focuses on the company, which is certainly interesting to the site’s owners and may have some interest to anyone who wanders onto the site. Outside of the realm of the company, however, people will be interested in this piece only if the research is newsworthy in itself.

The second example has a better chance of being picked up for itself. It is far from the traditional press release form, but it provides interesting and helpful information that the reader will find valuable. It is, in short, newsworthy, and an interesting piece on its own that can be a great source of links to your site.

Thinking differently can be the difference that sees your online press release triumph. If you’re considering creating online press releases with a difference, talk to our experts at Click Consult.

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