Comments on: Use Real Quotes In Online Press Releases!

By: Chloe

Chloe — Sat, 27 Sep 2008 10:56:15 +0000

An efficient pay per click campaign will drive qualified traffic to a website, helping to gain exposure and increase sales. The best vehicle for driving this traffic is a well targeted list of keywords. Targeted keywords can also improve your quality score, lowering overall campaign costs.

By: Natalie

Natalie — Sat, 27 Sep 2008 10:54:17 +0000

When you add negative keywords to your PPC campaigns your ads will not be served if those words are part of the userâ€™s search query. Campaign negative keywords and Ad group level negative keywords. Negative keywords are meant to improve your quality score-even more so now than a few months ago.

By: Abigail

Abigail — Sat, 27 Sep 2008 10:53:39 +0000

Negative keywords allow you to go after high volume search terms without appearing for unrelated searches. If you appear for an unrelated search, your click through rate can suffer. Plus you could be spending money on clicks that ultimately wonâ€™t convert because the searcher wasnâ€™t looking for a product or service you offer.

By: Isabella

Isabella — Sat, 27 Sep 2008 10:53:11 +0000

Keywords are an integral part of any online advertising campaign. However, what is sometimes overlooked is the equal importance of negative keywords, which are word filters that disqualify ads from being triggered by usersâ€™ search queries.

By: Alyssa

Alyssa — Sat, 27 Sep 2008 10:51:21 +0000

Every search engine advertiser should be using negative keywords in their Pay per click campaigns and Ad groups. Negative keywords are words and phrases that you do not want searchers to associate with your products and services.