Use Real Quotes In Online Press Releases!
September 26th, 2008 by Click Consult
With online press releases, there is something to be said about using real, genuine quotes in your release. When I first started working in the PR world, I asked the following question on my first day: Why dont we use genuine quotes in an online press release? My mentor looked at me as if my IQ was in the minuses. Although it may be impractical for a relatively low level PR executive to contact a CEO of a multinational corporation to get an actual utterance from the head honcho, it is something I personally believe in. If you are saying that this is what a senior employee is saying about the topic of the press release, then he or she should have said it. I mean, you see it all the time in tabloid newspapers, such as a friend of the celebrity said this or a stunned onlooker said that, when we all know that the journalist has completely invented these people and fabricated their quotes to fit their article. I feel there is a broader point here. If we want more people to read a press release, then we shouldnt be given quotes that anyone with half an ounce of common sense where never spoken aloud. Furthermore, how many times have you seen a copyright or trademark symbol in the quotations of something that someone has meant to have said. I mean, how do actually speak a symbol? And how many times have you seen a quote that is so full formal and full of technical language that when you repeat the words outloud you know that not even Einstein himself would have said it. I know this blog wont stop the practice, but surely Im not alone in making people say what they meant to have said in an online press release.
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