The Limited Attention Span Of Internet Users

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July 19th, 2010 by Susie

There are a lot of things to be done in the preparation of an online press release. The idea, the internet marketing angles, the writing itself and the distribution are all very important aspects that require time and patience. One of the things that can sometimes get left behind is the consideration of what a target audience needs for engagement.

In basic terms, if you don’t figure out what your target audience wants to read, they won’t read it. Not only this, but if you don’t figure out what your target audience wants to see, their eyes will slide right over your online press release without really seeing it. It’s all about learning internet user reading patterns.

Reading patterns is something that the marketing branch of search engine optimisation (SEO) has studied closely and something that the rest of the internet marketing disciplines could benefit from. Something you might occasionally read around SEO circles is that information needs to be presented easily and swiftly to be effective with search engine traffic. Experts in this field have performed in-depth studies of internet user behaviour on web pages and discovered that internet users scan pages and make a decision to read within moments of clicking through to a web page. You can discuss this element of web marketing with us at Click Consult.

What this means is that your online press release has to grab the reader within the first two or three seconds. Titles and opening paragraphs may be what wins them over.

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