The Biggest No-No’s Of Press Releases

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May 12th, 2009 by Susie

An online press release is a tool in getting publicity for your company; never forget that it is not the only one, but it is an important one in its own right. So yes, a press release can do your business or company a world of good. There are, however, a few mistakes people often make when sending out a press releases that are responsible for their press release being condemned the recycle bin instead of being read and maybe acted upon.

Seven ways to waste your breath in a press release

Firstly, you need a press release that is newsworthy, something that is different from what all of your competitors are writing to the same magazine, newspaper and online media release centre. If it is not news then it will not get attention.

Send your press release about an event ahead of time, or to coincide with the launch as otherwise you will be creating a buzz about something which has already been and gone. Do not write a lengthy saga, the editor is likely to get bored halfway through and think better of using it.

So keep it short, sweet and to the point. A huge blunder that shows you up as incapable of writing a press release is by including inaccurate or wrong information; check your handiwork once you are done to edit out any mistakes. Always include a contact number and never use your press release as blatant advertising, people like to read about news, not page long advertisements.

Lastly, never damage your own reputation by being too much of an eager beaver and calling in to the editor’s office or harassing the media centre after you have sent in your press release. A good internet marketing company can write and distribute online press releases on your behalf, ensuring that they meet the format and tone required and taking the hassle away from you.

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