Press Releases Should Not Be Overly Verbose
A press release is a relatively short and entirely factual piece of writing. In the same way there is no room for advertising or marketing, there is also no room for fluff or pointless filler. The most effective press release should be clearly outlined and well planned and the writing of the press release should consequently deliver on these premises while also delivering on what is promised in the headline, subheading, and first paragraph of the piece.
Planning a press release is important. First, identify the specific topic that it will cover while also identifying why readers would be interested in that piece. Press release readers invariably want to access the kind of information you will be providing but that doesn't means you should pay less attention to the proper creation of a good news piece.
With the onus being very much on the factual representation of a news story or occurrence, and with no filler, a press release should not be a verbose publication. Some press release might warrant the use of three hundred words but others will benefit even more from trimming this down to a neat two hundred words or so.
There is no precise number of words to aim for, as such, because some press releases really will demand more words while others will demand fewer. The key point is to ensure that you use enough words to deliver the entire message while also ensuring that you do not use so many that readers switch off or fail to properly read the release.
For more tips on press release writing, click here.
