Press Release Headline Tips
August 22nd, 2008 by Click Consult
Press releases can provide a website with access to previously untapped traffic but they need to be written so that they perform and formatted in a desirable manner. The headline is one of the most important considerations when writing a piece and it will be the most prominent element of your release.
As well as a headline, it's standard practice to include a sub headline directly below. Don't make the all too common mistake of using this as a run on from the main title. Obviously they will be related to a degree but the headline and the sub headline are effectively two different sections of a press release.
The headline has to be catchy to persuade potential readers to continue reading. Think of what your potential readers will want to read about and then deliver it in the headline. A press release should be about a newsworthy story and not an advertisement so the headline should also match this direction.
Try to emulate the kind of headlines used in the papers every day and keep yours as short as possible while still delivering a clear message of what the press release is about. The sub heading provides you with the opportunity to expand the headline you used so use as few words as you can for your headline.
Above all else, remember that a press release is about news and not marketing. Journalists and publishers will not use a press release that comes across as being a direct advertisement and this rings equally true for your headline as it does for the lead or any other section.
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Press release plays a very important role to increase traffic of your site but for that your press release should be attractive and alluring.
Most of times when you write press release it is returned back due to some error in your press release because you don’t follow some guideline that is necessary to write press release.
To write the press it is very important to follow some guideline that avoid press release returning back. In this way heading is very important section of press release. Heading should be small and closely related to your press release content.
Headline is very important part of your press release because initially user checks/reads the heading or subject of your press release and if your heading will be attractive the chances to open your press release will increase.
The best way to write heading of your press release is your press release should look like a news note rather than marketing note because the journalists and publishers most of time do not use press release.
[...] release needs to hook the reader, it is most common to include this level of appeal within the title in order to generate interest in the PR itself as well as in the subheader and the opening [...]