A good press release… can be a bonus to your online campaign. If designed correctly, your press release can take on its own life, providing your site with backlinks as well as strengthening your reputation around the net.
For an

A lot of press releases don't work because their creators stick to the old format. The old method of distributing news via a 'title, body, contact details' type of text document just doesn't work on the net. People aren't going…

It is important to be careful when using viral articles to vary your anchor text… (the clickable part of a link) so that you don't have the same keyword phrase repeated hundreds of times across the web.
It is vital

Traditional marketing methods are, when it comes down to it, selfish. The aim of marketing is to persuade the customer into doing what the business wants them to do. In the cynical world of the internet, viewers won't even look …

There are many ways in which online press releases… differ from their traditional contemporaries. Old style press releases are simply too dry to work in their traditional form online. One thing that hasn't changed, however, is the writing.
The principles

When composing an online press release, you can generally choose between writing in the first person, using 'we', or third person, using 'they'. In general, both tones have their positives, but when it comes to online press releases, third person…

No matter how you look at it, a press release is marketing strategy at its best. Whether your press releases are published in a hard copy publication or on the internet, it’s still marketing. Online press releases are fast becoming…

Everyone knows how intensely competitive business is, and when you take it online the pressure increases a thousand fold. Most people have learned the great benefits of a well-written and well-presented press release… can do for your business image and

The 'inverse pyramid' is something taught at the start of the year for every first-year journalism class. The concept is simple. The most important piece of information is placed at the top of an article with the next most important…

One good thing about an online press release is that it is very easy to handle in the sense that you have enough leg room to play around with it so that it says exactly what you want it to…

It is important to make sure that when preparing an online press release then it should be well prepared and capture what you intend to portray to the public. One way of doing this is, as we encourage at Click …

Online press releases have quickly grown as a favourite way to create visibility and get noticed. It has easily become the most used and easiest internet marketing tool available to companies. The best part is that you do not even…