Be Careful With The Tone Of Your Online PR

When it comes to writing an online press release, there is often the temptation to give readers the sales pitch; to slate the competition and to perhaps stretch the truth a little as you seek to present your company in the best possible light. The thing to remember with online press releases is that they are a statement of fact. They are a formal announcement about a specific event or the launch of a new product. It is imperative to avoid gimmicks and loud, promotional language. If you are offering a free sample of your new product, you shouldn’t announce it with cap locks and several exclamation points (for example, Acme has launched a new device to trap Roadrunners. Try it now for FREE!!!!!!!). To be fair, there is a little flexibility when you come to provide a quote in your press release, but again you must air on the side of caution. Oftentimes, when you submit a press release to an online PR portal, they’re editorial team will flag and reject anything that doesn’t seen newsworthy. A good example of a little flexibility in the direct quote can be found in our own online press release for the launch of Click Consult’s new website and its full service internet marketing solution: “The new website provides a compelling case for a complete internet marketing package with up to six services. We want our clients to reap the efficiency and cost savings that come from having everything under one roof. And with our new, all-encompassing Clicktelligence reporting feature, the monetary value associated with these synergies no longer remains a mystery to the client.”