Track Your Online Press Release Performance

Like any form of marketing and traffic generation, tracking the results of online press release distribution should be considered a vital aspect in their effective use. By monitoring the performance of every press release you distribute it's possible to find the techniques that work for your site, remove those that are ineffective, and find the best pages to publish your releases.

Not all topics make for effective press release content but without the experience of managing press release distribution before you are unlikely to be able to ascertain what will and will not be effective straight from the off. Tracking results over time enables you to analyse results and identify any patterns that may indicate effective and ineffective topics.

As well as monitoring the performance of press releases and how much traffic they generate, also track conversion rates from the resulting visitors. Update the number of links you receive from a press release so that you can also determine their efficacy in relation to building links for an SEO campaign. There are many potential benefits to using online press releases but they do require management.

Once you have a good set of data to work from, try to identify the most successful press release campaigns. Look at the sites that sent you the most traffic, the topics, subject, and even length of the press release. As soon as you identify a pattern test your theory by writing and publishing more press releases. Over time you could have a highly optimised press release distribution campaign.