Using Press Releases To Build Links

Online press releases can provide a good source of targeted traffic from industry related websites and other sources. A lot of industry news sites and general topic sites publish press releases regularly in order to help bolster their own content and provide solid information for visitors. Some of these sites perform well in the search results and, therefore, can be used to generate good traffic and get powerful back links.

Finding sources of targeted traffic is an ongoing battle for any website. Adding press release distribution to an online marketing mix gives another source of previously untapped traffic. Because they are only used by industry related websites you can be sure that the traffic they do generate is highly targeted to the topic of your own site. Furthermore, because visitors first read the title and then the body of the release before visiting your site they are highly targeted.

As well as being used to directly drive traffic, some press release services will allow you to include HTML links to one or two pages of your site. By using this opportunity to add keyword rich anchor text it can give search engine rankings a real boost with a sustained effort.

Press releases have long been used as a form of generating new leads and the process has now been repeated online to great success. Website owners can submit newsworthy and relevant press releases to distribution sites and see their release picked up and posted by many topically relevant websites.