SEO Friendly Online Press Releases

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May 18th, 2009 by Susie

If your press release uses effective SEO techniques, it can increase your online visibility and showcase your services and products in front of an audience that is totally new, yet relevant. An important trick to remember though is to not strew your press release indiscriminately around, it must be distributed prudently, otherwise the search engines may ignore it and then potential clients will not see it.

The best way is to distribute it through specialist online PR distributing websites. You also have to keep in mind that different websites are valuated differently, so you need to choose the best ones. An internet marketing agency has the knowledge and contacts to ensure that your online press releases are distributed to appropriate portals, ensuring that your PR is read by your target audience.

How to choose your distribution websites

Free press release websites obviously save you money, but the drawback here is that free submission websites are supported by advertising and those side ads can be annoying to readers. Another drawback is that some of the free sites will have restrictions such as only basic text with no items that can be clicked on. With using press release submission websites that charge a fee you have much more leeway and perks.

So when you have to choose a press release submission site you should look for specific features as well as those sites that offer a combination of the features you need. Go for a site that will increase your visibility and ranking by using your title as the title tag for your item. Buttons for social bookmarking is a big plus as social media sites can give your item exposure to literally millions.

Anchor text links are crucial and essential to any SEO marketing and steer clear of sites that use text links as advertising. These are a few of the important features you need from a submission site for a successful press release.

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