Is Your PR ‘On Topic’?

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July 28th, 2010 by Susie

A lot of companies are using their online press releases as a support for their website. This can be through the use of SEO within the press release, or simply through generating interest across the internet. There is one thing it is important to focus on if increasing website traffic is a goal. That thing is topic focus.

Topic focus is important for your website because the internet operates on information. With SEO, for example, an internet user types in a search term and the search engine spits out a list of relevant pages. If your SEO has made your page the most relevant, you will appear at the top of the list. With marketing through online press releases, an internet user is tantalised by the topic of your press release and clicks through to your site, hoping to find more information. People roam across the net because they are interested in particular topics.

When your press release has a different topic to your website, internet users are going to get annoyed. Instead of following a flow of information to its logical conclusion as they expected, they’ll find a stone blocking their path. They won’t hang around your website long enough to absorb your message.

It is important to make sure that your press release topic is relevant to something on your website. When discussing topics, think about the information on your pages and what is likely to fit best. You can discuss the crafting of press releases with our web marketing team at Click Consult.

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