How To Keep Your Press Release Simple

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April 5th, 2010 by John

A good online press release is simple. Of course, the composing of a good online press release can be a very complicated process, but the actual end product needs to be very straightforward.

It can be difficult to stick with simplicity, especially if you’re composing your online press release yourself. Many companies opt to obtain professional advice, and you can talk to us at Click Consult. If you are designing or composing your own web marketing press release, here are some ways to keep it simple:

- Stick to plain facts. A good press release avoids fluffy speech or exaggerations. This will not only help you get your message across to your readers more effectively, it will help you keep your sentences short. Short, sharp sentences read well on the internet.

- Find one driving message and stick with it. Too many press releases wander all over the place. You’ll notice that news stories pick up one fact and transmit it, then move on to the next one. They also have an overarching message. Pick your message, and use the facts to support it.

- Cite more than one source. Using only one source will make your story seem a little flimsy. It’s a good idea to cite two or more sources. It’s also good to make the sources at least sound independent, even if they are from within your company or, as in most cases, you. ‘Smith Co. representative reported record sales’ sounds a lot better than ‘We’re selling more than ever!’

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