Finding A Standard Format For PRs

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March 18th, 2010 by Susie

The tradition of press releases is usually a major drawback when it comes to an online press release. Entire industries are bogged down by what they think a press release ‘should’ be, completely ignoring the possibilities that the digital medium affords them because they’re too scared of putting a foot wrong. The traditional press release holds a lot of things back. It can also help you to find the way forward when you’re stuck for a way to go.

One of the trickier things about an online press release is how to format it. Despite the possibilities that an online press release opens up in terms of using links and inserting multimedia, there is a need to conform. The news industry has certain standards and conventions, and these need to be addressed if you want the news to pay attention. If you send just any old thing to a major publication’s press room, you risk them ignoring it as unprofessional.

It can help to get advice from a professional when you’re composing your online press releases, and you can talk to us at Click Consult on how to implement them into an internet marketing campaign. If you’re going it on your own, here are some of the essential formatting elements you should take into account:

- Correct spelling and grammar is essential

- Don’t get over excited with fonts. Times New Roman is fine

- If you plan on getting fancy, provide a plain Word document first, then your HTML version

- Include only materials and images to which you own the copyright

- Take your time. This helps you avoid mistakes

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