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February 25th, 2010 by John

When you think of press releases, you probably imagine… well, the press. The media were, after all, the original targets for all press releases. This perception has hung on since press releases made their way onto the net. Although online press releases are now a standard feature in the online marketing arsenal, many businesses are held back by their narrow perception of press releases.

You have many opportunities with an online press release, and it’s a downright shame not to make use of them. Designing your online press release to appeal to only the news-making set is targeting less than a quarter of your possible audience. One of the great opportunities the internet provides is its audience. Not only is each audience group much bigger, being unrestrained by geographical location, but the number of audience groups you can access on the net is much bigger as well.

Another opportunity the internet provides is the chance to make online press releases out of any material you desire. Although most of the content on the internet is text-based, this doesn’t mean that you have to restrict your online press releases to text forms. An online press release can be in video format, podcast, or a PowerPoint presentation. Even within the traditional form of a page-based press release, computer technology gives you the opportunity to embed interesting elements.

The multimedia available on the net opens up many new avenues for press releases. If you’re interested in broadening your horizons with your press release, talk to our experts at Click Consult.

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