Be Tempting With Your News

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June 25th, 2010 by Susie

Finding the subject for an online press release can be difficult. Although traditionally press releases are used to announce a new product or publicise an event, online press releases are increasingly being used as a basic part of online marketing. This means that you might not have the subject for a press release before you decide you need to use one.

If you don’t have anything newsworthy in your press release, it’s unlikely that anyone will read it. That said, newsworthiness is really a matter of opinion. By finding the right angle for your press release, you can make it seem incredibly newsworthy. (Hint: newspapers do this all the time. Take a look.) Talk to our consultants at web marketing company Click Consult when you’re searching for the right angle.

No-one can guarantee that their press release is going to tempt readers, but there are certain factors that are well-known to attract attention. Here are a few of them:

*Be likeable. If an internet user feels friendly toward you, not only will they read your content, they’re more likely to follow your site link and read your content there as well.

*Tap into the zeitgeist. If everyone is talking about a certain topic, you can increase your chances of being seen by talking about it in your online press releases as well.

*Use numbers. Studies show again and again that internet users love things like statistics and lists. A press release that features the outcome of a low-key customer survey can net more traffic than one announcing a genuine event.

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