The connection between link building and press releases
August 24th, 2009 by Susie
Press releases are an increasingly popular way to get your name out there and draw attention to your company or your business. Press releases are also good for your search engine optimization, specifically for link building. In this way your online press release serves a double purpose.
It boosts your visibility through online press release distribution and keeps you in the public eye, but it also enhances your visibility in the search engines through careful optimization.
Keeping up appearances
Online press releases are distributed through online media centres and distribution websites. This means that your copy will end up on the pages of many other websites. If you include a link in your copy to your website, you are onto a winner. These back links will serve as a big SEO boost and as testament to the search engines that your website is trustworthy and popular.
The more links you build with reputable websites, the better your own reputation will become through press release distribution and your other search engine optimisation efforts combined. This is why it is also paramount that you only submit your online press releases to suitable websites.
If you submit one article to a website with a bad reputation, your own reputation could suffer as a result. Online press releases are a great way to generate publicity, attract web traffic and promote your business. It is becoming increasingly easy for you to spread the word about what you have to offer, just make sure that you go about it the right way to ensure success.
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Great post. I must be careful on posting my press releases to a more reputable websites. Thanks for the reminder.
[...] link that you add to your press release acts as a backlink to your website. Backlinks serve you well in upping your page ranking in the search results. This [...]
[...] a quality reputation to uphold. This good reputation gets passed on to your own website through back links from your copy to your website. This boosts your trustworthiness and your popularity in the eyes of [...]