Put Time On Your Side For Press Releases

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June 2nd, 2010 by Susie

If you’ve been looking into an online press release as part of your company’s marketing strategy, you may already be aware that time is an important factor. The time of your press release’s launch on the net can have a big impact on how successful it is. It’s important to make sure that time is on your side.

Time affects the success of an online press release in a few different ways:

*Internet users: It is known that different groups of internet users access news, press release and social media sites at specific times of the day. They also access these sites for different reasons depending on the time of day. Talk to the web marketing specialists at Click Consult when planning your press release’s launch.

*Social bookmarking: If you want your press release to have the enviable coverage provided by a social bookmarking site, you need to time its release to fit in with user patterns of behaviour. Behaviour will vary from site to site.

*Press release sites: People read news in a pattern. Internet users dip into press release sites in a pattern also. Judge the peak times of day to get maximum coverage, as this area of internet marketing involves identifying trends to benefit SEO and PPC campaigns.

*Google News: Experts say that information is more effective when it is released to Google News in the morning, rather than the evening. People tend to like their news in the morning. It’s something to think about on a broader scale as well.

Research into the behaviour of sites and people should be a part of your planning for press releases.

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