Press Releases: An Open Invitation Onto Your Competitors’ Websites
September 16th, 2008 by Click Consult
Press releases are used online in a variety of circumstances and by a huge range of different websites. General news sites, such as Google News and Yahoo News, publish press releases and news stories on every conceivable topic and from all around the globe while a press release distribution or news wire service may be consulted by industry based websites to find topically related press releases.
Look around the major websites in the industry in which you operate and you may be surprised to see how many of them publish online press releases. These press releases not only cover their own website and services but those of others in the same industry. This presents you with a unique opportunity to promote your service on the site of a competitor.
Press releases shouldn't contain direct sales but they can contain contact information, and more and more distribution services also allow the use of links pointing directly to the pages of your own website. These links are extremely beneficial for driving targeted traffic and for improving your search engine results making online press releases a desirable form of online marketing.
As well as submitting a press release to major distribution and news sites you should also consider submitting to other sites in your industry. Make the appropriate request before bombarding a website with releases, though, because they may only use press releases that they have found through sites like PRweb or news sites and submitting directly in these instances might alienate the site owner.
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Companies are very protective about their reputation. Make sure you have written permission before including information or quotes from employees or members of other vendors. Any dispute resolution favoring the other company, which means your press release, can get thrown.
Make sure that the information is newsworthy. Tell the audience that the information is intended for them and why they should continue to read it. Make it as easy as possible for media representatives to do their job.
People do not read press releases that are sales specific. Share only that information which is useful and in which your market would be interested in.
The most important advantage of the press is that their presentation will be in the comp open to a lot of people who are likely customers.
Press releases are one of the best sources to obtain the backing about its products and services. While writing the press release stick to the facts and avoid using any flowery language. Appoint strong insurance holders to attract the attention of potential customers.
Always remember that the level of success for press releases is how well journalistic craft their story is so that it becomes the easiest thing to appeal to news editors, journalists and writers who use these services as a source of their work.