Press Release Guide for Newbies

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May 1st, 2009 by Alan

Writing press releases is not difficult; it becomes an art, through, to write press releases that are attention grabbing. All newbies have to start somewhere and having a general guideline handy can save a lot of wasted effort. The fundamental rule for all press releases is to write about something important, something people want to know and find interesting.

What a press release must never be is a blatant sales pitch. Internet users are savvy and will see right through this ploy and they will remember that you tried to hoodwink them. So, once you have your topic, don't just start writing in a hurry. Make sure that you include the fundamentals that all successful press releases must have.

Maximum impact

Never turn a press release into a saga; keep the length to maximum one page. Decide before you start writing exactly what your angle will be to create interest. Your title must attract attention for starters. Keep your product or service description as short as possible. Try not to do more than two sentences.

Always follow the rules of style and grammar without over-the-top fancy language or the excessive use of adjectives and adverbs. It is crucial to include all contact information and have it show prominently.

This means your website, fax, email, name and address as well as both daytime and afterhours phone numbers. Make sure that all your information is current so that readers can relate to it. Make sure that every word you use counts and never try to fluff out a press release. Keep it totally factual, relevant and interesting.

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