An online press release is a great way to boost the recognition of your business over the internet. What's more, it can obtain inbound links for your website, boosting your site's ranking in the search engines. Existing in the multimedia…

Most businesses have gone online, and it is also important that you take your own marketing and public relations online. It can be a sure bet that a boost in terms of sales will be achieved.  At Click Consult, we…

It is important to be careful when using viral articles to vary your anchor text… (the clickable part of a link) so that you don't have the same keyword phrase repeated hundreds of times across the web.
It is vital

Traditional marketing methods are, when it comes down to it, selfish. The aim of marketing is to persuade the customer into doing what the business wants them to do. In the cynical world of the internet, viewers won't even look …

There are many ways in which online press releases… differ from their traditional contemporaries. Old style press releases are simply too dry to work in their traditional form online. One thing that hasn't changed, however, is the writing.
The principles

When composing an online press release, you can generally choose between writing in the first person, using 'we', or third person, using 'they'. In general, both tones have their positives, but when it comes to online press releases, third person…

No matter how you look at it, a press release is marketing strategy at its best. Whether your press releases are published in a hard copy publication or on the internet, it’s still marketing. Online press releases are fast becoming…

Social media is a unique form of interaction which requires a different strategy when it comes to marketing. When businesses first realised how valuable social media networks could be for promotional purposes, the first major mistake they made was to…

The press releases of today have evolved from those of yesteryear. The internet has revolutionised the press release and made it more accessible to more people and companies. Online press releases have taken preference to those in hard copy publications.…

The 'inverse pyramid' is something taught at the start of the year for every first-year journalism class. The concept is simple. The most important piece of information is placed at the top of an article with the next most important…

One good thing about an online press release is that it is very easy to handle in the sense that you have enough leg room to play around with it so that it says exactly what you want it to…

There are some obvious advantages which come with having an online press release and in some cases the benefits are not realised overnight. Our professional advice at Click Consult… is that there are a number of advantages which come with