How Much Can A Good Press Release Cost You?
January 12th, 2009 by Click Consult
Larger companies often have staff specialiSing in public relations and they are trained in writing public releases. Smaller companies might opt to hire a company to handle their public relations, including the writing and distribution of press releases.
As public relation agencies offer the writing of press releases as part of their service it is mostly not charged for per piece.
Should you however not wish to make use of the full service provided by them and only require them to write the press release a fee can be agreed on taking into consideration the frequency and length of the press releases.
Determine your needs before requesting quotations
Many companies offer attractive prices, only to discover later when the bill arrives that your additional needs made it a expensive affair. Because press releases are such an important part of your marketing strategy it is vital to make sure you get a good quality release.
Make sure that you work through a reputable professional and experienced company and discuss your needs with the sales team or consultant in order to get an accurate quotation. Most companies offer a combination package where they write and distribute the press release at a special price.
Press releases are usually charged a flat rate for under 500 words and you can expect to be pay for the writing and the distribution cost.
The company should be able to show you the list of media that they distribute that release to, make sure that this list covers your target market before committing to any company.
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