Don’t Ignore Media Audiences

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June 18th, 2010 by Susie

Online press releases have moved beyond their traditional target audience, the media. This doesn’t mean that you should ignore them completely. In fact, targeting the press in your online press release is a very smart move.

The press release market has moved so far beyond its old ways that they are almost forgotten when it comes to online press releases. Once upon a time, a press release would be written solely for the hard-boiled journalists at the local media outlets. Marketing and PR experts would get to know their targets so well that they could hook specific journalists as desired. Knowing the industry was just as important as knowing what you wanted to say.

Once things moved online, the scope of the press release broadened beyond recognition. Suddenly, any Joe Bloggs could read your press release if he wanted. This cut the media almost completely out of the equation. Such a startling change was this that it took marketers a while to realise it. Now that they have, companies have moved almost too far the opposite way.

It may seem like wasted effort to formulate your PR for the press, but doing so actually makes it more readable for the general public. It’s important to remember that the media is still a target for your press release, and to formulate it accordingly. You can discuss the requirements of this with us at internet marketing company Click Consult. Press releases for the media require a specific format, which must be adhered to if you want a chance to catch their attention.

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