Creative SEO application in online press releases
June 17th, 2009 by Susie
What are online press releases all about? Most people know that a press release is the way to announce any valuable news. It is the way to announce a new product launch or the introduction of a new service your company offers. Sometimes people have had to use press releases when they are in unfortunate circumstances.
This happens when they have received bad press and they have to repair the damage to their business fast. Online press releases are used extensively as a strategy for internet marketing, without being an outright advertisement.
So, all are in agreement that online press releases are a valuable tool. It focuses attention on your business and enhances your web presence. There is another aspect of online press releases. It is an excellent tool for SEO, to help boost your search engine rankings for your chosen keywords.
Build links fast
Yes, it is possible to write a press release with the specific point of using it for optimisation purposes. It is a wonderful way to build back links to your website. A press release written for this purpose has to be newsworthy and interesting or it will not generate enough interest for back links. There are online press release sites that function much like article directories.
Some of these are free, but the majority will ask a fee to allow you to include a link back to your blog or website. This is excellent for businesses on a small budget, as there are many that charge only a few pounds.
These sites give any business the opportunity to distribute their press releases across the internet. It is a brilliant way to get good back links at a very small price and does wonders for your search engine ranking.
Related posts:
- Creative SEO Application in Online Press Releases
What are online press releases all about? Most people know that a press release is the way to announce any valuable news. It is the way to announce a new product launch or the introduction of a new service your…...
- Press releases and search engine optimisation
You have no doubt heard of the wonders a press release can do for your online image. Yes, it keeps you in the eyes of your audience and constantly reminds them that you are there. Yes, it generates good publicity…...
- Traditional Versus Online Press Releases: The Difference
There are so many dud press releases out there on the net that it’s startling. There’s plenty of advice floating around on the subject of writing press releases, and it’s freely available, so what’s the problem? Why do people keep…...
- Press Release Glossary Terms: Press Release Distribution
Press release distribution is the act of distributing press releases to online press release directories… in the hope that they will publish and distribute the release. Some websites offer a press release distribution service that will submit your press release...
- No News Is Not Good News
It's impossible to stress the importance of good, newsworthy content enough when talking about the writing of online press releases…. Websites, journalists, and writers are constantly on the look out for research, quotes, and additional content for their own...
This entry was posted
on
Wednesday, June 17th, 2009 at
9:30 am . You can follow any responses to this entry through the
RSS feed.
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
Optimizing for search is important but then you need to syndicate the release in a feed. Distribution of releases is changing just as much as any part of PR. Now you can get your news content out in your own feed, and then insert it into traditional media feeds too. Imagine having your news show up in the NYTimes feed?
[...] to turn SEO into Press Release Optimization. The simplest form of PRO is to look to your keywords. Keywords aren’t everything but they sure do a lot for [...]