Bad Press Releases Have Big Impact

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August 31st, 2010 by Susie

Anyone can write an online press release, can’t they? Isn’t it just a case of jamming words together? Perhaps most business owners are aware that an online press release requires a little more finesse than a second-grade writing exercise, but many still overlook the need for professional writing.

A press release is a form of web marketing material, yet it’s often treated as a simple office document. While companies are content to spend thousands on the creation of a simple banner ad, the one-page text of a press release is usually clumped together by anyone who happens to be free.

The benefits of a good press release are fairly clear, and you can discuss this with us at Click Consult. The outcome of a bad press release isn’t something that is often talked about. It is this, more than anything else that should prompt investment in a good press release.

A badly-written press release makes your company look bad, plain and simple. As it’s online, it’s likely to come up every time someone does a direct search on your business. It’s also likely to continue to come up in such a search for years to come, unless you manage to have it taken down.

A well-written press release should be able to attract attention. If you’re using an internet marketing company, the press release is likely to be posted in the areas of the net most likely to get attention. They’re also increasingly likely to work your site’s SEO into the equation. If you don’t have a specialist on board, talk to one.

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