Anyone can write an online press release…, can’t they? Isn’t it just a case of jamming words together?  Perhaps most business owners are aware that an online press release requires a little more finesse than a second-grade writing exercise,

Online press releases have moved beyond their traditional target audience, the media. This doesn’t mean that you should ignore them completely. In fact, targeting the press in your online press release… is a very smart move.
The press release market

If you’ve been looking into an online press release… as part of your company’s marketing strategy, you may already be aware that time is an important factor. The time of your press release’s launch on the net can have a

An online press release is designed to spread the word about your company, true. One of the other great things your online press release can do for you is support the popularity of your website. The way in which it…

In amongst all of the SEO possibilities and general business opportunities of an online press release, it can be easy to forget your real target: your audience. Regardless of whether you aim to attract the attention of the press or…

Most people might think that the average business doesn't have a lot of exciting, newsworthy events happening every day. After all, news is about action, misadventure, or politics. The average business doesn't go through any exciting changes unless it's unlucky.…

Voice is an elementary part of a traditional press release…. When it comes to online press releases, the tone of voice you use to convey your message is a little less clear. One of the best things about online

One of the major criticisms of online press releases… has been that they aren't as effective on the web as their traditional counterparts have always been in real life. The truth is, it's incredibly hard to attract media attention in

Writing an online press release and posting it is something that even the smallest company can do for their marketing campaign. It's so incredibly easy and cost-effective that it's hard to understand why press releases aren't more prevalent all over…

A good press release… can be a bonus to your online campaign. If designed correctly, your press release can take on its own life, providing your site with backlinks as well as strengthening your reputation around the net.
For an

A lot of press releases don't work because their creators stick to the old format. The old method of distributing news via a 'title, body, contact details' type of text document just doesn't work on the net. People aren't going…

For a large percentage of people the internet has become their main source for gaining information. People use the internet not only for research purposes – they read their daily news, they do their shopping and look for anything of…