A Hidden Benefit Of Online Press Releases

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February 22nd, 2010 by John

There are many well-known benefits of online press releases. They can go places traditional press releases cannot; they are cheaper to produce; they can contain more elements than a traditional press release… the list is quite extensive. One benefit that is rarely mentioned about online press releases is that their progress is much easier to monitor.

The traditional form of press release is impossible to track as it travels far and wide. Once you fax it off to the journalist, you have no idea whether they’ve read it or just thrown it in the bin. Attempting contact to find out the progress of your press release is liable to merely annoy the people you want to impress. If you do contact the press, it’s always possible that they’ll put you off with an excuse.

On the net, on the other hand, everything can be monitored to a greater extent. Posting online press releases on social media sites and press release sites enables you to access statistics of page views and links. Within your own site you should be able to monitor how much time a user spends on the press release page, giving you an idea of how thoroughly they’ve read it.

While exact figures are impossible to get, the statistics you do have access to can be an incredible help in tracking the success of your web marketing campaign. The outcome of a traditional press release is unknown until the end of your campaign. Online press release campaigns can be adjusted as you go. Talk to us at Click Consult about campaign adjustment.

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