5 Tips to Increase the Visibility of your Online Press Release

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January 27th, 2012 by Rory

Using premium PR services such as PR Leap, PR Web or Vocus is becoming an increasingly valuable tactic for search engine optimisation and internet marketing strategies because it generates links from authoritative domains, gets your brand good visibility in the SERPs and an online PR can be a very influential marketing tool. In this blog I’d like to explore how you can increase the potential of PRs to increase your online visibility, build brand awareness and even win new leads.

1. Use the Facebook ‘Like’ Button –

With over 800 million active users, Facebook is easily the largest social network on the web, and as a result, it’s the easiest way a brand can share with their audience on a mass scale. By ‘Liking’ your press release on such a visible platform, it increases the chances that your target audience will read your Press Release and maybe even interact with it. This is great for increasing your brand visibility, engaging with your audience, and spreading the news that was included in the PR.

2. Use Twitter –

Twitter is one of the most effective social networks for businesses using online customer service, or looking to directly engage with their clients. This is what makes it so useful for facilitating the spread and outreach of a Press Release. By sharing a PR directly on a businesses Twitter account, they are maximising potential that PR has to connect with the relevant audience. You can write a brief message describing the PR, and how it might help people, and this will also include a link directly to the PR. It’s a simple, but very effective strategy.

3. Embed your Press Release on your company blog –

By simply posting any press releases on your company blog you are maximising the potential for it to reach the audience it has been written for. This mean people who are interested in the type of services or products you offer, or users that read your blog regularly and are likely to engage with it or share it on their own social media profiles. It’s simple to do, and it makes sure that the potential outreach of the press release is capitalised upon.

4. Link to your Press Release from your homepage –

Sometimes, when you post your Press Release on your blog, it might be missed by browsing users who are just scanning your homepage. An almost foolproof way to ensure this isn’t the case is to link to the Press Release directly from your home page. Again, like the previous points, this is an effective strategy because it makes the most relevant audience aware of the content included in the PR.

5. Use intelligent internal linking in the PR –

One of the great features of releasing an online Press Release is that it naturally creates many new links form authoritative sources. Because of the increased online visibility that a premium online PR generates, it is crucial that you optimise the linking in that press release so that users can navigate from it to any relevant websites quickly and easily. This will make them more likely to share the PR, or even a direct link to your company website on one of their social media profiles. This is a brilliant way to boos online visibility.

These are just five simple tips to increase the visibility of your online press release. If you have any further questions about how online PR might influence your digital marketing campaign, then please feel free to contact anyone here at Click Consult via our website.

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