Off Page Search Engine Optimisation
Selling Links & PageRank Penalties
Earlier this week Matt Cutts Google’s lead search of spam and John Mueller a webmaster trends analyst at Google both, interestingly on the same day, brought up two all too familiar SEO concepts selling links & PageRank penalties – an in depth reminder to the potential dangers that webmasters face when selling links... Matt’s...
How Webinars Are Used For Link Building
When you say to most people that content is important for search engine marketing, they might automatically think you're referring to written content. When you say to someone that producing linkbait is a great way to attract high quality links, they might automatically assume you are referring the production of some kind of snazzy infogra...
The Google Disavow Link Tool – Good Idea?
In a talk at the recent SMX Advanced conference in Seattle, Matt Cutts, Google's Head of Web Spam, talked about the possibility of releasing a tool that would allow webmasters to disavow links. This is in response to several high profile cases of Negative SEO where vast quantities of links with exact match anchor text have been blasted at...
Why your site isn’t attracting links
Internet marketing takes on so many different shapes and forms, it can seem overwhelming to keep track of it all. Perhaps the most influential aspect of internet marketing is SEO (search engine optimisation) and vital to the success of your SEO campaign is the process of link building. When you build links with other websites, it not only increase...
Your Credibility, Your Links And SEO
Everyone knows that to trade successfully on the Internet you must have a good online reputation. Customers do not wish to be associated with any business that has developed a bad reputation. We also accept that search engine optimisation is a crucial part of online business success. The question though is what does your optimisation efforts and yo...
Link Text The SEO Companion
Search engines have evolved and learn as they go along. What this means is that they do not blindly accept information presented to them from all the millions of websites that are active on the Web. Humans are forever trying to outwit the search engines and find clever ways and loopholes to boost website ranking that are not ethical. It is the same...
Using Directory Links For SEO Link Building
Directory links are often described as being useless for the purposes of SEO link building because the search engines are believed to have largely devalue them. Whether this is entirely true or not remains to be seen; even though it is likely that Google has removed some of the weight offered to directory links there are websites that feature very...
Creating Linkbait Pages For SEO
Linkbait is a terms that is used to refer to pages created with the specific intention of generating links. These pages must be entirely unique and of a very high quality in order to persuade other website owners that they should offer a link and while extremely high quality textual content can be used in this way it is far more common for dynamic...
Article Marketing For SEO
Article marketing is one of the more beneficial methods of building links for SEO. Writing an article submitting to the numerous article directories can provide some SEO benefit, and if you take a little extra time in order to make minor alterations to each submission you can enjoy improved results for your efforts. This helps to avoid some of the...
Advanced SEO Link Building
Link building is one of the most labour intensive and potentially difficult aspects of an effective SEO campaign. Finding new and beneficial SEO link sources will often prove more and more difficult as you progress through the life of an SEO campaign and this will often mean that you need to find new and unique methods of generating links that you...
Social Media Optimisation For SEO Link Building
Link building is a long term and ongoing SEO process and it can prove difficult over time to continuously find new ways of sourcing high quality links for a site. Once you have a good level of inbound traffic from decent sources, high quality content will inevitably generate some of its own links but to give it a helping hand, social media optimisa...
Directory Submissions For SEO Link Building
Directory submissions have long been used to assist in the building of an SEO link profile. While some directories have been devalued in the eyes of search engine algorithms, choosing search engine friendly directories with a good level of traffic can help build links that are beneficial to SEO and may also drive good levels of traffic off their ow...
Article Marketing For SEO Link Building
Building links is a long term project that is an essential part of an SEO campaign. Good quality links may prove difficult to come by, especially when you've been using the same techniques to acquire your SEO links for a period of time. By using article marketing you can continue to build links following the initial effort of writing a compelli...
Finding Relevant Link Partners To Improve SEO
The first thing we should do is qualify what we mean by a link partner. Since the value of reciprocal links have been greatly devalued by the search engines, a link partner is essentially somebody that provides an inbound link to your site. Choosing relevant link partners is not only a viable method of generating more SEO links to improve your SEO...
Check All Of Your Links Regularly For Good SEO
Links are the blood of any SEO campaign and while we typically talk about inbound links because of the weight that search engines place on them, your other links are important too. Linking out to less than desirable sites, or bad neighbourhoods is not viewed kindly by the search engines and can virtually halt your SEO campaign before it begins. In...
Article Marketing As A Form Of Off Page SEO
Finding sources of beneficial links can be one of the more time consuming and taxing of search engine optimisation projects. The more links of higher quality a page has, the better it will usually fare in search engine results. However, this is also dependent on the keywords used as linking text and the value of the page on which the link appears....