Setting Up For Mobile Search

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June 2nd, 2010 by Click Consult

Mobile devices are beginning to play a crucial role in searches and internet marketing. There are those businesses out there that could benefit significantly by optimising their site to accommodate mobile devices and this approach could lead to higher traffic and increased sales.

The more up-to-date models of mobile devices are geared up to automatically localise the search results that they deliver. If a person searches for ‘pizza’ using a mobile device they will get much more accurate local results than is achievable on a desktop PC. The belief is that if you are using a mobile device to search you will more likely want local businesses.

It’s a good move to submit your business details to Google Local. If you have a business that operate through several branches submit them all. It takes only a few minutes to get yourself set up and you can get your business up on page one for many local searches that in the past may have been too competitive to try.

Always keep your details up to date as this is paramount to local searches returning sales for your business.

You can very effectively style your webpage differently for each mobile device with a mobile style sheet. It’s worth slimming the site down which will allow the site to be displayed on smaller screens. However, make sure you block robots that will cache the mobile set up as a duplicate site and offer a means for users to access the full version of the website.

At Click Consult we can help you with all your internet marketing.

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