Why Content Clarity is Key
Ever heard of a thing called the Plain English campaign? Created in 1979, their mission statement says they ‘have been campaigning against gobbledygook, jargon and misleading public information’ for over thirty years.
They have recently spoken accused both Hertfordshire Constabulary and Bedfordshire Police of using jargon in their press releases to seemingly ‘bury bad news’, and that recent press releases regarding gun checks contained ‘corporate management speak’, with the whole message of the press release not being mentioned until the 75th word.
When writing a press release for search marketing purposes it’s important that you make the content as clean and as clear as possible, as soon as possible, to not only give readers the information they are looking for but to also keep them reading!
This shouldn’t just be reserved for press releases – all parts of your web presence, be it web design or blog posts, should be as clean and as clear as possible. Nobody wants to spend their time on a website sifting and crawling through murky content. Think of the logistics in a customer service fashion. When you go shopping and speak to somebody behind the till looking for a straight answer, you don’t want to waste time chatting or being told unrelated information. Clarity is key to good customer service.
Think about having fantastic images that show off your products, as well as to-the-point information that entices and informs. Press releases may just be one part of your marketing campaign, but they’re also the most public part. Relaying as much information as you can to your target user base and being as informative as possible will stick in their minds, as they are and after they’ve finished reading.
The best way to attract new users is to be up front and honest with them, and never hide the truth amongst swathes of useless text.
