The importance of Having a Good Online Reputation
Your online reputation is key to how a business perceives you. Keeping your reputation as clean as you possibly can is vital to earning customer trust, to help encourage them to recommend you to their friends and build up a solid brand that people regard as their first choice when they need to purchase something.
To us, there’s a significant correlation between brand reputation, trust and market share. This is highlighted in recently released data by research firm TNS, who surveyed over 3,000 people about brand services and reputation.
Google topped the poll as the number one brand, with ratings being gauged on favourability, trust, success, general standing, and product or service quality. Over 70 per cent of those surveyed in the United Kingdom said that Google had provided them with ‘very good’ ort ‘excellent’ service, which is a key factor to them returning time and time again.
Getting a reputation like Google’s takes a lot of time. Google have built up that reputation because they’ve been consistently satisfying customers, as the above results show, providing them with an above-average service that works around their habits.
Your online reputation when internet marketing is incredibly important. Google has such a large share of the search market because their services and reputation are second to none when it comes to providing a seamless search service.
Whether you’re indulging in eCommerce web development, pay per click management or other forms of marketing, you need to make sure that your user experience is as perfect as possible and clear, to hook in new visitors and encourage them to keep returning.
Happy users are likely to recommend your web presence to their friends and so on. Being positive online will reap its own rewards over time, especially if you make a concerted effort on improving your reputation.
