Google Expands Further into Latin Territories
You’d be forgiven for thinking that Google has already taken over the planet, and that there’s not much more the company can do to assert itself on a global scale. The reality of the situation, though, is that there are plenty of territories that Google have yet to conquer – but they’re well on the way to rectifying that situation as the days go by.
Dennis Woodside, Google vice-president, has recently reported that revenue from the Latin America region jumped by approximately eighty per cent last year, and to help meet demand Google has recently opened branches in Lima, Santiago and Bogota.
Dennis couldn’t be happier with the way things are going: “What we are seeing is the internet coming into its own in all the Latin American markets. There are 650m people in the region, and a lot of them are coming online for the first time. Our business in Latin America is booming.”
Its Android platform is also seeing steady growth in the region, and the revenue from the Latin Americas is vital, coming at a time when Google’s presence in China looks to be waning more than ever. It shows that the country is embracing search marketing and online advertising, using the search giant to help them find what they need and more.
Whether engaging in website development or pay per click management, people in Latin America are discovering the benefits of the planet's largest search engine and are making good use of it. There are other places that Google has yet to explore across the globe, and it’ll be interesting to see the countries in the future that adopt Google as its search engine of choice.
