Eric Schmidt Underlines Importance of Mobile Web Development
The Mobile World Conference is in full swing in Barcelona, and current Google chief executive Eric Schmidt sang the praises of mobile technology on Tuesday evening.
"Pretty soon, in a year or two, with the phones many of you have already and the tablets, you will never forget anything. Starting soon it will be possible to remember the hotels you went to, the pictures you took, the friends you met, because computer memories last forever."
Eric also expressed his disappointment that Nokia haven’t taken up the option to adopt the Android platform on their smartphones, and instead chose a deal with Microsoft. He is confident of a future resolution, though: "We would like them to adopt Android in the future. We're sorry that they made a different choice. We certainly tried [to persuade them]."
With the chief executive of the world’s largest search engine speaking so positively about the future of mobile phones and platforms (he feels mobile phones are going to be the driving force that connects everybody on the planet), it shows how crucial having a mobile arm of your business is when internet marketing. Those that have invested now in mobile website development and mobile applications are on a solid footing for future success.
Optimising your site and services for mobile phones is a great form of web marketing, to help attract more of those searchers who are on the move and give them everything they need on an instantaneous basis. As smartphone technology improves over the years, so will the relationship between online marketing and mobile search. It’s still a young market, but its growth over the next few years is expected to explode.
Advancing mobile services and technology, as well as recognition from the largest search engine around today, show that getting in on the ground floor early with a mobile platform for your business is an idea worth a lot of consideration.
