The Growing Popularity of Google Rich Snippets

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January 27th, 2012 by Paul G

Rich Snippets have been around for quite some time but it seems that they are now becoming much more visible in the Search Results.

Google’s own definition of Rich Snippets can be seen below:

“Google tries to present users with the most useful and informative search results. The more information a search result snippet can provide, the easier it is for users to decide whether that page is relevant to their search. With rich snippets, webmasters with sites containing structured content—such as review sites or business listings—can label their content to make it clear that each labelled piece of text represents a certain type of data: for example, a restaurant name, an address, or a rating.”

Read more about Rich Snippets by going to: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170

Here at Click Consult we have been doing some digging around and found that a large number of different types of Rich Snippets are now being used by a wide range of sites.

Below is a list of the Rich Snippets we have found that are currently live in the SERPs:

Rich Snippets

At this stage Rich Snippets have no effect on SEO or rankings. They can however help to improve the Click Through Rate (CTR) of a site significantly by giving the searcher more information at the decision stage. Basically a searcher is more likely to click on a site that shows 10 Reviews than a site that shows none.

Judging by the growth of Rich Snippets we predict that some of the following things could soon be appearing within the search results too:
-   Primary Image on Webpage (primaryImageOfPage)
-   Movie, Music and Event durations (duration)
-   The base salary on Job Postings (baseSalary)
-   Menu Snippets or Link to Menu for Food Establishments (menu)
-   Nutritional Information, including calories, fat content, carbohydrates and more (calories, fatContent, carbohydrateContent)

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