After taking a look at an interesting blog by Chikita Insights… last week on their analysis of web browser share for Bing, it made me wonder what the factors are which lead to a decision on which web browser people

Recently here at Click Consult I was given the opportunity to be given training and the chance to eventually sit the much hyped Google Analytics Individual Qualification exam. Now with no experience using this instrument I was sceptical to say…

With the biggest game in European club Football between two of the biggest and most successful heavyweights in world sport still relatively fresh in the memory. A similar comparison between the two biggest social networking behemoths can be drawn also.…

On the surface this may appear to be a relatively simple task.  For the purposes of this exercise we will only be dealing with competitors on the search engines, so therefore it might seem that an easy solution is to search…

25th May 2011 saw the launch of Google Correlate… by Google Labs. Anyone familiar with doing keyword research for PPC, SEO or any other online marketing reasons, will know that Google already have several tools for estimating the popularity of

Keyword research is a fundamental of internet marketing… and, importantly, draws parallels with marketing on a broader scale. Much in the same way that advertisers would write an advert, for a billboard or print that contains content targeted to their

We regularly use the Google… site: command to see which pages from our clients’ sites have been indexed by Google. When I was doing a search recently for a client’s site I noticed that the command didn’t seem to be

Any person or company endeavouring in a search engine optimisation… campaign should not go into the operation thinking they are guaranteed better rankings within a set amount of time.  Due to the ever-changing nature of the SEO landscape, techniques used must

The Apprentice – a show that allows deluded posh people to flaunt their greed on the television – this week delved into the world of digital marketing.  Their task was simple, to design an App and market it as a global…

When pursuing a web marketing campaign, a difficult decision can be choosing if you should focus on long term search engine optimisation or risk your budget on a pay per click… advertising drive.  The fact is that both have their benefits,

A new law comes into effect on the 26th of May 2011 throughout the European Union concerning the use of “cookies” and other similar technologies. It is an amendment to “The Privacy and Electronic Communications (EC Directive) Regulations 2003…

In recent years there has been significant confusion on Google’s views on social networking sites and whether they incorporate links from these sites within their search engine. Rumours and reports suggested that Google did not use Facebook and Twitter as…