Monday 10^th… October 2011, a date no BlackBerry user will forget any time soon. This was the day when the biggest power outage in the company’s 12 year handset history struck millions of BlackBerry mobile phones all over the

In the beginners guide to Keyword Research… I discussed the layout of the Google AdWords tool and how the features can be used to improve the effectiveness of an internet marketing campaign.  In this two-part ‘Anatomy of a Keyword Strategy’, I

Rich Snippets are becoming increasingly common in modern SERPs. Google, as a company, wants to offer an unparalleled level of customer service, and part of this is offering relevant information directly in the search listings because it requires as little…

In a rare post on his personal blog…, Matt Cutts, Google’s personal web spam warrior, asked readers to make suggestions about improvements that could be made to Google in 2012.  Obviously such a well-known figure posing an opening question in

Twitter has recently announced that it has rolled out its advertising products in the UK. A select group of UK brands have been chosen for Twitter’s launch period that will see all three aspects of its ‘promoted products’ including  promoted…

As someone slowly coming to terms with the vastness of search marketing, I have begun learning with help of Click Consult’s team of expert internet marketing strategists about how SEO… strategies are devised.  As I have started to learn about

Social Media Marketing… is perhaps a service that is now more sought after than ever.  The influence of social media share data on the SERPs, the opportunity for reputation management and the ability to develop an organic link profile makes the

In a recent blog I published a list of some of the positive influence that conducting A/B testing can have on success of an internet marketing campaign….  However, despite the reasons why testing should be conducted, there does seem to

For those working in internet marketing…, Google is often thought of as the gatekeeper that holds the key to a successful campaign.  It is the market leading search engine around the world (with the exception of China, Russia and several

Over the past three months I have been introduced to the vast world of internet marketing, but more specifically to the concept of link analysis and the importance and value of this in relation to search engine optimisation….  So

In the previous blog that corresponds with this, I wrote about the basics of A/B Testing, and in essence how it can be used as a form of conversion rate optimisation….  So, here are five dedicated tips to help

“Google…’s mission is to organize the world‘s information and make it universally accessible and useful”, and how can they do that? One way is to make your search highly relevant. Google can do this by exploring your website