I’ve written a lot of blogs recently about blogging and how it can have a hugely positive impact on the overall success of an internet marketing… strategy.  So, I thought it might be handy to write one from the point of

Writing a blog post about a controversial issue is a sure-fire way to win traffic, however, blogging incorrectly can mean damaging brand reputation.  There is a fine balance to strike between controversy and legitimacy, but for those that find that balance…

In the first entry of the ‘Anatomy of a Keyword Strategy‘, I covered some basic issues such as how keyword research… is conducted and I’d like to explore some similar concepts in the second part.
Firstly, I would

In the beginners guide to Keyword Research… I discussed the layout of the Google AdWords tool and how the features can be used to improve the effectiveness of an internet marketing campaign.  In this two-part ‘Anatomy of a Keyword Strategy’, I

Rich Snippets are becoming increasingly common in modern SERPs. Google, as a company, wants to offer an unparalleled level of customer service, and part of this is offering relevant information directly in the search listings because it requires as little…

In a rare post on his personal blog…, Matt Cutts, Google’s personal web spam warrior, asked readers to make suggestions about improvements that could be made to Google in 2012.  Obviously such a well-known figure posing an opening question in

Social Media Marketing… is perhaps a service that is now more sought after than ever.  The influence of social media share data on the SERPs, the opportunity for reputation management and the ability to develop an organic link profile makes the

Over the past three months I have been introduced to the vast world of internet marketing, but more specifically to the concept of link analysis and the importance and value of this in relation to search engine optimisation….  So

In the previous blog that corresponds with this, I wrote about the basics of A/B Testing, and in essence how it can be used as a form of conversion rate optimisation….  So, here are five dedicated tips to help

We remember all the speculation flying around the internet when Apple announced the iPad. There was an awful lot of negativity at the time centred on the perception that there was no market at all, and predictions that the public…

We’ve been blogging a lot about the impact online video is going to have over the next few years in the world of internet marketing…. Video marketing is predicted to explode, and those who get in on the act

Where do you go when you want an online video fix? It’s a safe bet that the majority of the world’s population visits YouTube, such is the site’s dominance over its rivals in the world of video media on the…